Explore the inspiring journey of Jayne Havens, from stay-at-home mom to entrepreneur, as she transforms her passion for sleep consulting into a thriving business. Dive into her story where she shares insights into creating a successful career while empowering others in the field of pediatric sleep management.
The Genesis of Snooze Fest
Jayne Havens, residing in Baltimore, Maryland, embarked on her sleep consulting odyssey following her firsthand experiences with her children’s sleep challenges. Her son’s disrupted sleep patterns and her daughter’s colic issues were the catalysts for her in-depth research into sleep training methodologies. What began as a quest to restore sanity to her own household morphed into a mission to aid friends, and eventually, friends of friends, in navigating the complexities of pediatric sleep.
The Leap from Hobby to Profession
Initially a hobby, Jayne’s knack for sleep consulting gradually took a professional turn. Acknowledging her skill and the demand for such services, she pursued formal certification, transforming her passion into a career. Her journey reflects a seamless transition from offering free advice to establishing a structured, paid service, encapsulating not only sleep training plans but also comprehensive family support.
Entrepreneurial Evolution
Jayne's narrative took a pivotal turn when she noticed the industry's educational gap in business acumen for aspiring sleep consultants. Leveraging her entrepreneurial background and sales experience, she launched the Center for Pediatric Sleep Management. Her program stands out by combining sleep science with business strategy, empowering others to excel both as sleep consultants and entrepreneurs.
Overcoming Challenges and Realising Potential
Reflecting on her early days, Jayne shared the emotional and mental hurdles she faced as a stay-at-home mom. The desire for professional fulfillment, coupled with the realities of motherhood, led her to explore and eventually establish a career path that aligned with her interests and skills. This transition was marked by her innovative approach to sleep consulting, significantly impacting the sleep consulting market.
Empowering Others Through Experience
Jayne’s story is not just about personal success; it’s about community impact. By training others to become proficient sleep consultants, she extends her influence, enriching lives and fostering a supportive network. Her advice to aspiring entrepreneurs is poignant: passion fuels success, and genuine interest in one’s work is the cornerstone of a sustainable business.
Conclusion
Jayne Havens’ journey from a stay-at-home mom to a pioneering entrepreneur in sleep consultancy epitomises the power of transforming personal challenges into opportunities. Through Snooze Fest and the Center for Pediatric Sleep Management, Jane has not only carved a niche in the sleep consulting industry but also inspired many to pursue their passions with entrepreneurial spirit. Her story is a testament to the impact of dedication, innovation, and empathy in creating a successful and fulfilling career.
EPISODE QUICK Q&A
Q: How did Jayne Havens become a sleep consultant? A: She experienced sleep troubles with her own child, which led her to research and implement sleep training methods.
Q: How did Jayne Havens start helping others with their children's sleep troubles? A: She started helping friends and eventually friends of friends with similar issues.
Q: What challenges did Jayne Havens face as a stay-at-home mom? A: She felt lonely and different from her friends who had already returned to work.
Q: What made Jayne Havens decide to start a business? A: Her dissatisfaction with motherhood and desire for fulfillment and challenge.
Q: What other business idea did Jayne Havens consider before becoming a sleep consultant? A: Starting a spray tan business in Baltimore during the winter.
Q: How did Jayne Havens transition from offering sleep consulting for free to charging for her services? A: She developed a more intentional and structured approach, using an online questionnaire and providing personalised plans and support.
Q: How did Jayne Havens promote her sleep consulting business? A: She created a website, started an Instagram account, and promoted it to friends and family on Facebook.
Q: How did Jayne Havens gain clients outside of her personal network? A: Through connections in Facebook groups and word-of-mouth referrals.
Q: What is the demand for sleep consulting services? A: There is a high demand, as many children are not sleeping well and there are tired moms everywhere.
Q: What is the key to success as a sleep consultant? A: Patience, empathy, and the ability to effectively communicate and set expectations with children and parents.
Q: What characteristics make a good sleep consultant? A: Patience, empathy, self-motivation, and networking skills.
Q: How can parents monetise their passions or find a business opportunity?A: They should choose something they are passionate about and view it as an opportunity rather than a burden.
Q: What is the name of Jayne Havens' certification program for sleep consultants? A: The Center for Pediatric Sleep Management.
Q: What are the important qualities for parents who want to start a business? A: Enthusiasm, self-motivation, and having the right mindset.
