In the journey of community building, the first step is often about creating an audience. But how do you transition from mere spectators to engaged participants? According to insights from Michelle Sims, it’s all about understanding the commitment curve.
Building an Engaged Community: The Commitment Curve Explained
In the early stages, it's about offering low-level engagements—simple actions like signing up for a newsletter or clicking a button. These small commitments lay the groundwork for deeper involvement down the line. As the community grows, opportunities for more substantial engagements, like attending events or participating in programs, emerge.
By strategically guiding individuals along this commitment curve, community builders can gradually cultivate a sense of belonging and foster active participation. It's a journey from audience to engagement, and every step along the way contributes to the growth and vitality of the community.
