Jayne Havens, leveraging her entrepreneurial background, identified a crucial gap in the sleep consulting industry: the lack of business education. Recognising this, she created a unique certification program that combines sleep training expertise with entrepreneurial skills, enabling consultants to excel in both domains.
Jayne Havens: Revolutionising Sleep Consulting with Entrepreneurship
Jayne observed that existing sleep training programs mainly focused on the methodologies of sleep training, neglecting the essential business and entrepreneurial skills. This realisation struck a chord with her, given her extensive experience in sales and her entrepreneurial family background. Recognising the importance of these skills in establishing and growing a business, she saw an opportunity to enhance the educational landscape in sleep consulting.
Driven by the desire to offer something more holistic and beneficial, Havens designed a certification program that stands out in its approach. Her program is not just about the science of sleep but equally emphasises business acumen, client acquisition, marketing strategies, and positioning as a field expert. This dual-focus curriculum aims to produce well-rounded sleep consultants who are not only experts in their craft but also savvy business operators.
What makes Jaynes journey unique is her personal approach to business. She manages her thriving enterprise from her kitchen table, clad in her everyday attire, balancing professional success with family life. This relatability and authenticity resonate with many aspiring entrepreneurs, particularly those looking to integrate their career and personal life seamlessly.
The success of Jaynes' certification program is a testament to the effectiveness of her innovative approach. By filling a crucial gap in the market, she has not only established a successful business but also contributed to the professional growth of numerous individuals in the sleep consulting industry. Her program stands as a beacon for aspiring entrepreneurs, demonstrating that with the right skills and knowledge, one can achieve professional success while maintaining a fulfilling personal life.
In conclusion, Jayne Havens has revolutionised the sleep consulting industry by integrating entrepreneurial education with sleep science. Her success story is an inspiring example of how understanding market needs and leveraging personal strengths can lead to the creation of a unique and successful business model.
